The best print brief turns a trade show idea into a clear production plan: show first, pieces second, art third, and quote last. Give the vendor the information needed to recommend materials, check feasibility, and schedule delivery. Sazu Printing coordinates nationwide projects and can work with vetted outsourced partners when a specialized process or regional production path is appropriate.
What show details should I include?
Start with the event name, venue, city and state, move-in date, show dates, dismantle date, and the deadline for delivery. Identify whether freight goes to your office, an advance warehouse, or the show site, and in
Note what is new, what is being reprinted, and what must match an existing system. A simple inventory prevents a quote from omitting small but essential components.
What art information helps production?
Provide final copy, logos, brand colors, images, panel dimensions, and layout sketches. State whether artwork is final or still in review. Use the file specifications for resolution, PDF setup, bleed, fonts, and safe areas. Name files clearly and identify the version to produce. If a logo must align across panels or letters, show intended placement and include a reference image.
What should a useful quote include?
Ask for each item to be listed with size, quantity, material, finishing, proof requirements, packing, delivery point, and timeline. Clarify what is included for installation, kitting, freight coordination, and reprints. Tell the vendor which decisions are still open so assumptions are visible. When comparing proposals, compare scope rather than a single total: a lower number may exclude proofing, hardware, packing, or show-site requirements.
How do I approve the project?
Review the proof against the brief, confirm names and booth numbers, check every measurement, and approve in writing. Keep the final art, delivery labels, tracking information, and installation notes together. For a repeat program, save the approved specifications and packing list so the next show is faster.
Start a project with your show details, piece list, artwork status, destination, and deadline. Sazu Printing can help turn that brief into a production-ready scope.
clude receiving hours, labels, dock rules, and a contact person. If the venue or decorator has an exhibitor kit, share the relevant pages. Mention the booth footprint, assigned booth ID, wall heights, hanging points, and any restrictions on adhesives, flame treatment, or installation.
Which pieces should be on the brief?
List every requested item separately: backdrops, vinyl banners, retractable banners, table throws, counter graphics, dimensional letters, booth IDs, signage, and replacement parts. For each piece, specify finished size, quantity, intended surface, indoor or outdoor use, reuse plan, and whether installation is required.